Casablanca – Radisson Hotel Group is continuing to expand its footprint across Africa, reinforcing a development strategy that places Morocco among its most important long-term markets. Recent company disclosures and industry reports indicate a sustained acceleration in hotel signings, openings, and conversions across the continent, with Morocco increasingly positioned as a central hub for the group’s regional ambitions.

Over the past several years, and particularly through 2025 and early 2026, Radisson Hotel Group has recorded consistent growth in its African portfolio. The group has surpassed the milestone of 100 hotels either in operation or under development across the continent, supported by an active pipeline of projects and a strong focus on conversion-based expansion. This approach allows the group to bring new properties to market more quickly while maintaining international brand standards.

According to the company, recent performance has been driven by more than 270 hotel signings and openings globally in 2025 alone. In Africa, the expansion has included 11 new hotel signings and 7 openings over a 15-month period, representing more than 2,000 rooms in development and approximately 1,500 rooms already operational. A significant portion of these openings has come through the conversion of existing properties into Radisson-branded hotels, a strategy that has become central to the group’s growth model.

Morocco as a strategic growth pillar

Within this broader continental expansion, Morocco has emerged as a key priority market. The group has set an ambitious target of reaching around 30 hotels in the Kingdom by 2030, reflecting confidence in the country’s tourism sector, infrastructure development, and economic stability.

Radisson’s strategy in Morocco is concentrated in several major urban and tourism hubs, particularly Casablanca, Rabat, and Marrakech. These cities are seen as complementary markets that collectively support both business and leisure tourism.

In Casablanca, the group is developing large-scale hospitality projects such as the Radisson Blu Hotel & Conference Center Casablanca Bouskoura, designed to serve both corporate and MICE (meetings, incentives, conferences, and exhibitions) segments. The project is part of a broader development plan in the Bouskoura area, which is emerging as a new business and leisure district near the economic capital.

In Rabat, Radisson is advancing plans for the Radisson Hotel & Apartments Technopolis, a hybrid concept aimed at business travelers, long-stay guests, and professionals working in the capital’s expanding technology and administrative zones. This model reflects a growing trend in Morocco’s hospitality sector toward flexible accommodation formats that combine hotel services with apartment-style living.

Marrakech, one of Morocco’s leading international tourism destinations, is also a major focus. The planned Radisson Blu Resort Ben Akil is expected to strengthen the group’s presence in the upscale resort segment, responding to sustained demand from international visitors seeking leisure and experiential travel offerings.

Continental expansion and new markets

Beyond Morocco, Radisson Hotel Group continues to expand across several African regions. The group has recently entered new markets such as the Democratic Republic of Congo, with planned openings including the Radisson Blu Hotel in Kinshasa and the Radisson Hotel in Lubumbashi. These developments mark the group’s increasing presence in Central Africa, alongside existing operations in countries such as Cameroon and Guinea.

In Guinea, the opening of the Radisson Blu Hotel in Conakry further demonstrates the group’s strategy of rapid expansion through conversions and quick-turnaround projects. Similarly, in Mauritius, the Crystals Beach Resort Belle Mare, operating under Radisson Individuals, reflects the group’s continued growth in the Indian Ocean hospitality market.

Overall, Radisson now operates a portfolio spanning more than 30 African countries, positioning itself as one of the continent’s most geographically diversified international hotel operators.

Strategic priorities: Morocco, Nigeria, and South Africa

Company executives have identified Morocco, Nigeria, and South Africa as the group’s primary strategic markets in Africa. These countries are expected to drive a significant share of future growth due to their large tourism economies, business travel demand, and infrastructure development.

In South Africa, Radisson aims to expand its portfolio to around 25 hotels, while in Nigeria, the group continues to develop multiple projects in key urban centers. Morocco, however, remains the most ambitious growth market, with multiple projects underway across different hospitality segments.

According to Radisson’s development leadership, the group plans to maintain at least one new opening annually in each of these priority countries, reinforcing a steady expansion trajectory across the continent.

Resort segment and sustainability focus

Alongside its geographic expansion, Radisson Hotel Group is placing increasing emphasis on the resort segment, which now includes more than 160 properties worldwide. This segment is becoming a major growth driver, particularly in destinations where leisure and business travel intersect.

At the same time, the group is reinforcing its sustainability commitments. It is advancing toward carbon neutrality by 2050 and developing hotels aligned with “net zero” standards. All properties are also being integrated into sustainability certification programs designed to improve environmental performance across operations.

Radisson Hotel Group’s expansion strategy in Africa reflects a broader shift in global hospitality toward emerging markets with strong tourism potential. With Morocco positioned as a cornerstone of its regional strategy, the group is aligning its development plans with long-term trends in tourism growth, urban development, and international mobility.

As the African hospitality market continues to evolve, Radisson’s combination of conversion-led growth, strategic city focus, and resort expansion suggests a sustained effort to consolidate its position as one of the continent’s leading hotel operators.