Casablanca – Morocco’s tourism industry reached an unprecedented milestone in 2025, generating $14.23 billion in foreign-currency revenue, a 21% increase over 2024. This record-breaking performance surpasses the $12.37 billion target set in the national tourism roadmap for 2026, highlighting Morocco’s growing prominence as a global tourist destination.

The Kingdom welcomed nearly 20 million visitors in 2025, marking a historic high and signaling a significant recovery and expansion of the sector. For the first time, Morocco approached the symbolic threshold of 20 million tourists, cementing its position as one of the region’s most attractive destinations. This surge in international arrivals was supported by the diversification and expansion of the country’s tourism offerings, including new resorts, cultural sites, and experiential travel packages across urban, coastal, and desert regions.

Tourism officials attribute this growth to a combination of structural reforms, investments in infrastructure, and targeted marketing campaigns in key international markets. These efforts have not only increased visitor numbers but also enhanced the quality of the tourism experience, with higher-end offerings and tailored itineraries attracting a broader and more varied international clientele.

Domestic tourism has also played a crucial role in the sector’s record performance. Spending by Moroccan nationals on local travel is estimated at $4.95 billion in 2025, highlighting the growing significance of internal tourism for the national economy. The rise in domestic travel has contributed to the resilience of the tourism sector, ensuring economic activity continues to thrive even amid fluctuations in international visitor flows.

Fatim-Zahra Ammor, Morocco’s Minister of Tourism, Handicrafts, and the Social and Solidarity Economy, commented on the results: “This record confirms that tourism in Morocco is not only growing in volume but increasingly generating economic value. Our ambition is to make tourism a driver of territorial development and a sustainable source of employment.” Her remarks underscore the strategic importance of tourism for Morocco’s broader economic and social objectives.

The 2025 results demonstrate that Morocco has not only recovered from the challenges of the previous years but has also exceeded expectations in terms of revenue generation and visitor numbers. The country’s early achievement of 2026 targets illustrates a structural shift in the tourism sector, emphasizing value creation and quality of experience alongside visitor volume.

The distribution of tourism across Morocco’s regions has also evolved, with previously less-visited areas gaining visibility and benefiting from the influx of travelers. This regional diversification is intended to reduce pressure on traditional tourist hubs while promoting inclusive development and increasing economic benefits across the country.

Analysts highlight that Morocco’s strategic focus on sustainable tourism and diversified offerings is increasingly recognized by international travelers. From cultural tourism in cities like Marrakech and Fes to eco-tourism in the Atlas Mountains and desert tourism in the Sahara, the country’s multi-faceted appeal has contributed to its strong performance. The government’s policies supporting infrastructure development, hotel expansion, and public-private partnerships have reinforced this upward trend.

Looking ahead, Morocco is expected to maintain this growth trajectory. The record performance in 2025 lays the groundwork for the sector to continue contributing significantly to national GDP, job creation, and regional development. The government’s roadmap envisions a long-term strategy that leverages tourism as a key economic pillar while promoting innovation, sustainability, and high-quality experiences.

Morocco’s tourism industry achieved historic milestones in 2025, generating $14.23 billion in revenue and attracting nearly 20 million visitors, surpassing its 2026 targets a year in advance. The combination of international appeal, domestic tourism strength, infrastructure improvements, and diversified offerings positions Morocco as a rising leader in global tourism, with promising prospects for sustainable growth and socio-economic impact across the Kingdom.