Casablanca – The Moroccan tourism sector is experiencing a remarkable resurgence, with recent reports highlighting a record-breaking influx of visitors. As of the end of September 2024, Morocco welcomed 13.1 million tourists, marking a significant increase of approximately 2 million compared to the same period in 2023. This impressive growth underscores Morocco’s appeal as a vibrant destination on the international tourism stage.
September alone saw 1.3 million tourists arriving in the country, a remarkable 33% increase from the previous year. The surge in foreign visitors was even more pronounced, with a striking 40% rise, demonstrating the effectiveness of Morocco’s marketing strategies and enhanced travel connections.
Fatim-Zahra Ammor, the Minister of Tourism, Handicrafts, and Social Economy and Solidarity, expressed pride in these achievements, stating that “the Moroccan momentum is undeniable.” She attributed this success to the visionary leadership of King Mohammed VI and the strategic efforts aligned with the government’s tourism roadmap.
Key factors contributing to this positive trend include a significant increase in air connections and expansive promotional campaigns targeting various international markets. Morocco’s rich cultural diversity, stunning natural landscapes, and unique historical heritage continue to attract travelers from around the world, enhancing its reputation as a premier tourist destination.
The Moroccan government is also investing heavily in modernizing and diversifying tourism infrastructure, including renovations of iconic sites and the creation of new hospitality facilities. These investments are designed to meet the evolving expectations of modern travelers and provide a wide range of experiences, from beach and cultural tourism to eco and adventure travel.
With the ambitious goal of reaching 26 million visitors by 2030, Morocco is poised to further solidify its position as a leader in African tourism. The ongoing efforts to improve the sector not only aim to boost visitor numbers but also seek to maximize the economic benefits associated with tourism, such as job creation and increased contributions to the national GDP.
As Morocco continues to shine on the global tourism map, the latest figures reflect renewed optimism for the future of the sector, reinforcing its role as a key driver of economic growth and a vital asset for the kingdom’s international influence.