Casablanca – Morocco has emerged as a major supplier in Finland’s fresh blueberry market after recording a sharp increase in shipments during the 2025/2026 marketing season. The Kingdom exported 657 metric tons of fresh blueberries to Finland between July 2025 and June 2026, generating more than €6 million in export revenue and securing 16.2% of the Finnish market. 

The increase marks a significant change in Morocco’s position in Finland. Moroccan blueberries had previously represented only a marginal share of Finnish imports, with shipments remaining limited for several years. The latest figures indicate that Moroccan exporters have gained access to a market that has itself been expanding as Finnish demand for imported fresh berries increases. 

According to data from Finnish Customs compiled through the Global Trade Tracker and analyzed by agricultural market specialist EastFruit, the 657 metric tons shipped during the latest season were equivalent to 7.5 times the total volume Morocco exported to Finland across the previous five campaigns combined. The figure was also 12.5 times higher than Morocco’s previous record for blueberry exports to Finland, recorded during the 2017/2018 season. 

A rapid change in Morocco’s market position 

Morocco’s rise has occurred within a broader expansion of Finland’s blueberry imports. During the 2025/2026 season, Finnish imports of fresh blueberries exceeded 4,000 metric tons for the first time. Total imports increased by 62% from the previous season and have more than doubled over the past three marketing campaigns. 

The growth has benefited several international suppliers. Spain, the Netherlands and Chile all increased their shipments to Finland during the latest season, while Poland and South Africa saw their market shares decline. 

Morocco nevertheless recorded the fastest rate of growth among the principal suppliers. Its shipments increased approximately 40-fold compared with the previous campaign, allowing the country to move rapidly from a marginal position to second place among Finland’s blueberry suppliers. 

The ranking figures cited by the sources are not entirely consistent on which country led the market during the season. However, they agree on Morocco’s 16.2% share and its position as the second-largest supplier. These figures are based on Finnish trade data analyzed by EastFruit. 

Timing gives Moroccan exporters an advantage 

The timing of Morocco’s blueberry season appears to have been an important factor in the increase. 

Finnish imports typically begin to rise at the start of the calendar year. In January, Peru, Chile and the Netherlands were among the suppliers providing blueberries to the Finnish market. Moroccan and Spanish fruit began arriving in larger quantities from February. 

By March, Moroccan blueberries represented more than 32% of Finland’s monthly blueberry imports, according to EastFruit. Shipments subsequently reached their highest level in May, when Finland imported about 180 metric tons of Moroccan blueberries. 

Other trade data cited in reports on the market indicate that Moroccan shipments represented a particularly large share of Finnish imports during March and the following months. The seasonal availability of Moroccan fruit therefore coincided with a period when Finnish demand was increasing. 

This timing provides Moroccan producers with an opportunity to supply the market when European production is more limited. Morocco’s geographical proximity to Europe also gives exporters access to established road, sea and air freight networks connecting the country with European distribution centers. 

Production capacity supports export growth 

The increase in exports is also linked to developments in Morocco’s blueberry sector. The country has expanded cultivation of berries in several agricultural regions and invested in production methods designed to supply export markets with consistent volumes. 

Greenhouse cultivation and improved agricultural techniques have allowed producers to manage growing conditions and extend production periods. For exporters, this can be particularly relevant in markets such as Finland, where domestic production cannot supply the full range of annual consumer demand. 

Product characteristics have also contributed to Morocco’s competitiveness. Moroccan blueberries are marketed to European buyers on the basis of factors such as fruit size, quality, shelf life and the ability to maintain product standards during transportation. 

Price is another consideration. Competition among international blueberry suppliers is increasing as more producing countries target European markets. Moroccan exporters therefore face the need to maintain competitive prices while meeting European requirements for food safety, traceability and quality control. 

Finland becomes part of a wider Nordic strategy 

Morocco’s progress in Finland is taking place alongside broader growth in its agricultural exports to Northern Europe. 

During the same 2025/2026 campaign, Morocco reportedly doubled its direct tomato exports to Finland, reaching a record level. The country has also strengthened its position in Norway’s berry market, becoming the leading supplier of raspberries and blackberries during the same period, according to EastFruit. 

These developments point to a wider effort by Moroccan agricultural exporters to diversify their European destinations. Spain, France, the Netherlands and the United Kingdom remain important markets for Moroccan fresh produce, but exporters have increasingly sought opportunities in Northern European countries. 

Nordic markets can present specific logistical and regulatory requirements, but they also offer access to consumers with established demand for imported fresh fruit outside the domestic growing season. 

Finland’s blueberry market illustrates this trend. While the country is considerably smaller than the largest European fruit-importing markets, its blueberry imports have grown rapidly. Exceeding 4,000 metric tons during the latest season represents a new level for the Finnish market and provides suppliers with additional room for expansion. 

Competition is likely to increase 

Morocco’s rapid rise does not guarantee that the same rate of growth will continue. The 40-fold year-on-year increase was calculated from a relatively small previous base, meaning that future percentage increases are likely to moderate as Moroccan exports reach higher volumes. 

Moroccan exporters will also face competition from established suppliers, particularly Spain, as well as Chile, Peru, the Netherlands and other producing countries. Changes in production volumes, weather conditions, transport costs and European demand can all affect the distribution of market shares from one season to another. 

Maintaining access to the Finnish market will therefore depend on more than increasing production. Consistent quality, certification, traceability and reliable delivery schedules will remain important for Moroccan exporters seeking longer-term relationships with Finnish importers and retailers. 

The performance of the 2025/2026 campaign nevertheless represents a substantial change in Morocco’s position. The country moved from having a limited presence in Finland’s blueberry imports to accounting for 16.2% of the market within a single season. 

A growing market for Moroccan berries 

The Finnish development forms part of the broader expansion of Morocco’s berry sector. Blueberries, raspberries and blackberries have become increasingly important components of the country’s fresh-fruit export activity, alongside more established products such as tomatoes and other vegetables. 

For Morocco, the expansion into Finland provides another destination for producers seeking to spread their sales across different European markets. For Finnish importers, the increase in Moroccan supply adds another source of fresh blueberries during a period when total consumption and imports are rising. 

The next marketing seasons will show whether Morocco can consolidate its newly established position. The key indicators will include shipment volumes, market share, prices and the ability of exporters to maintain supply during periods of high Finnish demand. 

For now, the 2025/2026 figures show that Moroccan blueberries have moved beyond a marginal role in Finland and have become a significant component of the country’s imported fresh-fruit supply. The shift also illustrates the growing reach of Morocco’s agricultural exports across Northern Europe, where demand for imported berries continues to provide opportunities for international suppliers.