Casablanca – Morocco has officially been named the top tourist destination in Africa for 2024 by The Telegraph, with the British newspaper highlighting the country’s diverse offerings and its growing popularity among international travelers.
According to the report, Morocco’s appeal is clear, driven by its rich landscapes, historical sites, and vibrant culture. The country has seen an 18% increase in tourist arrivals this year, a reflection of its successful efforts to attract visitors from across the globe, particularly the United Kingdom. The paper attributes this rise to the ease of access provided by direct flights from 14 British cities, making Morocco an enticing option for travelers seeking a unique cultural experience just a few hours away.
Tourists are drawn to the wide range of experiences Morocco offers. In the bustling streets of Marrakech, visitors can explore traditional souks, lavish palaces, and a wealth of cultural heritage. Nature enthusiasts find adventure in the High Atlas mountains, while beach lovers flock to Agadir, where they can enjoy both sandy shores and world-class golf courses. The picturesque whitewashed medinas along the Atlantic coast, Mediterranean resorts, and cultural hubs like Fez, Rabat, and Casablanca add further appeal to the kingdom.
The Telegraph also points to Morocco’s strategic investments in tourism infrastructure, particularly in air travel, with new airlines and routes opening up international access. The country’s focus on bolstering its cultural and creative industries has also played a pivotal role in attracting more visitors, the newspaper states.
A key example of this cultural push is the recent opening of the Grand Theatre in Rabat, which The Telegraph describes as having the potential to become as iconic as the Sydney Opera House. This venue is part of a broader strategy to position Morocco as a major cultural center, with numerous festivals, concerts, and events taking place across the country.
In addition to its cultural and scenic attractions, Morocco has made a name for itself in the film industry. The city of Ouarzazate, dubbed the “Hollywood of Africa,” has long been a favorite of top filmmakers like Ridley Scott, Martin Scorsese, and David Lean. Now, the city is enjoying renewed attention with the production of Gladiator 2, which is currently filming epic scenes in a reconstructed Colosseum. Stars such as Paul Mescal, Pedro Pascal, and Denzel Washington are adding international star power to the already high-profile location.
For those seeking adventure, Morocco delivers with activities such as mountain hiking, trekking, and surfing, which is popular along the coasts from September to April. Whether it’s exploring ancient cities, relaxing on miles of pristine beaches, or experiencing the thrill of outdoor sports, the country offers something for every type of traveler.
Morocco’s ease of access has also been noted as a key factor in its tourism success. With 28 airlines operating direct flights from 14 British airports, travelers can reach Morocco in less than three and a half hours, making it an attractive destination for both short breaks and longer vacations.
As Morocco continues to enhance its tourism offerings and cultural influence, it solidifies its reputation as a leading destination in Africa and a must-visit country for travelers seeking diversity, adventure, and authenticity.
