Casablanca – The Moroccan automotive market continues to display positive momentum, with new car sales rising steadily by the end of November 2024. According to recent data from the Moroccan Vehicle Importers Association (AIVAM), total vehicle sales reached 153,779 units by the close of the month, reflecting an overall increase of 6.8% compared to the same period in 2023.

The growth is largely driven by a strong demand for both passenger vehicles (PVs) and light commercial vehicles (LCVs), key segments in the Moroccan market. The passenger vehicle sector alone saw 136,741 units sold by the end of November, which translates to a growth of 5.65%. Notably, November 2024 showed a particularly strong performance, with 15,826 new cars delivered, marking a substantial 14.91% increase compared to the previous month.

The light commercial vehicle segment also posted significant gains, with 17,038 units registered, representing a 17.06% year-on-year increase. This growth in LCVs reflects the continued demand from the business and logistics sectors, which rely heavily on such vehicles for goods transport and professional services.

Leading brands in the Moroccan market have continued to perform well, with Dacia securing the top position in the passenger vehicle category, selling 3,116 units in November 2024, a 9.95% increase from the previous year. Renault followed in second place, with 2,159 units sold, showing a modest growth of 0.51%. Meanwhile, Hyundai experienced a great surge of 83% in sales, delivering 1,206 units in November alone.

The premium segment, represented by brands such as Audi, BMW, and Mercedes-Benz, remains strong in Morocco. Audi leads the luxury market with 4,124 vehicles sold in 2024, followed closely by BMW and Mercedes-Benz, with 3,942 and 2,708 units sold, respectively.

This positive trend in the Moroccan automotive market is attributed to several factors, including a diversified range of available models, attractive promotional offers, and favorable financing options that have supported consumer demand. As the year closes, the market is expected to continue its upward trajectory, indicating a strong finish for 2024.