Casablanca – In a significant move, Lynk & Co, renowned for its innovative vehicles blending Swedish design with Chinese technology, is poised to debut in Morocco through a strategic collaboration with LK Automotive. This partnership, formalized during the TCR World Tour 2024 on Friday, May 3rd, marks Lynk & Co’s entry into the Moroccan market, introducing a diverse lineup of vehicles tailored to meet the evolving needs of modern consumers.
Launched in 2016 under joint ownership by the Chinese conglomerate Geely and Swedish automaker Volvo, Lynk & Co has gained recognition for its innovative, economical, sustainable, and technologically advanced vehicle models. Now, this brand’s arrival in Morocco signals a new era in automotive innovation and accessibility.
Abdelouahid El Kadiri, President of LK Automotive and owner of Scandinavian Auto Maroc, expressed enthusiasm about the collaboration, stating, “It is with immense pleasure that we begin this collaboration with Lynk & Co to introduce their innovative vehicles to the Moroccan market.” He emphasized the alignment of this partnership with LK Automotive’s vision of providing sustainable and accessible mobility while delivering exceptional user experiences to customers.
Under this partnership, Lynk & Co will roll out five hybrid models into the Moroccan market starting from December 2024. The lineup includes a range of vehicles designed to cater to diverse consumer preferences, from compact SUVs to sleek sedans and urban crossovers. Notable models include the Lynk & Co 01, a compact SUV boasting modern design and advanced technological features, available in hybrid and plug-in hybrid versions. Also in the lineup are the Lynk & Co 02, 03, 05, and 06, each offering distinct attributes tailored to different driving environments and preferences.
During its press conference, Lynk & Co highlighted its commitment to marrying Swedish elegance with bold innovation, resulting in vehicles that blend aesthetics with functionality seamlessly. The brand’s vehicles incorporate a multitude of technologies such as touchscreens, connected navigation systems, online services, and vehicle sharing solutions, placing connectivity at the heart of the driving experience.
The first Lynk & Co models are slated to hit the Moroccan market by the end of this year, promising consumers an array of vehicles that combine advanced technology, sustainability, and elegance. With Lynk & Co’s emphasis on innovation, connectivity, and environmental responsibility, this collaboration with LK Automotive sets the stage for a new era of mobility in Morocco, characterized by cutting-edge vehicles and customer-centric experiences. Stay tuned as Lynk & Co redefines the future of driving in Morocco and beyond.