Casablanca – The Chinese textile group Sunrise, through its subsidiary Euwen Textiles, has officially launched the construction of a major industrial complex in Fes, marking one of the largest textile investments in Morocco in recent years. The project, with a total investment of approximately $140 million, aims to strengthen Morocco’s industrial base, create thousands of jobs, and position the Fes-Meknes region as a leading hub in the national reindustrialization strategy.

Euwen Textiles is designed as a fully integrated textile production facility, covering all stages of the textile value chain. Its operations will include yarn and fabric production, weaving, dyeing, textile printing, and ready-to-wear garment manufacturing. By integrating all production steps within a single facility, the project is expected to reduce import dependency, optimize logistics, accelerate production timelines, and enable Moroccan companies to fulfill international orders directly, without intermediaries. This approach aligns with Morocco’s broader objective of enhancing competitiveness in global textile markets, particularly in Europe and North America.

The project is projected to generate approximately 3,000 direct jobs and an additional 1,500 indirect positions, contributing significantly to regional employment and social development. Production at the factory is expected to commence in the third quarter of 2026, with full operational capacity achieved over the coming years. The project will also contribute to local economic diversification and support sustainable industrial development.

The investment by Sunrise reflects a broader strategic partnership between Morocco and China, built on industrial cooperation and foreign direct investment. The official investment agreement for Euwen Textiles was signed on March 20, 2025, and has since been a key element of Morocco’s policy to attract high-value industrial projects.

Sunrise, a leading global textile manufacturer, has a long history of producing yarn, fabrics, and ready-to-wear apparel. Its investment in Morocco represents a significant expansion into North Africa and demonstrates confidence in the Kingdom’s industrial environment, skilled workforce, and logistical advantages, including proximity to major ports and transport infrastructure. The company’s strategy emphasizes vertical integration and technology-driven efficiency, which will allow Morocco to capture more value within its textile exports.

The Fes-Meknes region, historically a textile hub, is set to regain its industrial prominence through this project. The textile sector already contributes around $6.2 billion in annual revenue and employs roughly 42,000 workers registered with the social security system. By tripling production capacity in certain segments, the Sunrise investment will help Morocco strengthen its position as a competitive exporter while supporting domestic industrial sovereignty.

Sustainability is another cornerstone of the Euwen Textiles project. The factory plans to utilize renewable energy sources and implement water recycling solutions, reflecting Morocco’s commitment to environmentally responsible industrial practices. This approach aligns with global trends in sustainable manufacturing and adds to the project’s social and environmental impact.

The Sunrise investment is part of a broader wave of Chinese projects entering Morocco’s textile sector, as the Kingdom positions itself as a regional industrial and export platform for Europe and Africa. By attracting high-value projects like Euwen Textiles, Morocco aims to enhance economic growth, job creation, and regional development, while supporting the strategic goal of modernizing its industrial base and integrating into global value chains.

The Euwen Textiles project by Sunrise represents a decisive milestone for Morocco’s textile industry, combining investment, employment, technology, and sustainability. With its integrated production model and strategic location, the factory is poised to reinforce the Fes-Meknes region as a key industrial hub, while showcasing Morocco’s growing appeal as a destination for foreign industrial investment.