Casablanca – Turkish retail giant BIM is ramping up its presence in Morocco with a bold $103 million investment plan aimed at expanding its logistical and distribution capabilities across the country. The company, which has already become a major player in Morocco’s retail sector, inaugurated its fourth logistics platform in Marrakech, further solidifying its footprint in the region.

The new platform, covering an area of 16,000 square meters, represents a key part of BIM’s strategy to optimize its supply chain operations in Morocco. With a $15.5 million investment in the Marrakech facility alone, BIM aims to streamline operations, reduce delivery times, and cut logistics costs. The expansion is expected to generate nearly 1,000 direct and indirect jobs, contributing significantly to the local economy.

This project is part of a broader $103 million investment over the next three years, which will also include the construction of three additional logistics platforms across Morocco by 2027. The company’s plans extend beyond physical infrastructure, focusing on enhancing its distribution network and developing local talent to meet the growing demand for affordable retail products.

Haluk Dortluoğlu, CEO of BIM Group, emphasized the strategic importance of the Moroccan market in the company’s global expansion. “Morocco holds a pivotal role in our growth plans,” he said. “Our investment in this new logistics platform in Marrakech reflects our commitment to supporting local economic growth, meeting consumer demands, and creating job opportunities.”

The Moroccan Minister of Industry and Trade, Ryad Mezzour, attended the inauguration and praised BIM’s continued investment in the Kingdom. He noted that the platform would not only boost local logistics but also enhance Morocco’s competitive edge in the retail sector. “This $15.5 million investment strengthens Morocco’s position as an attractive destination for international businesses and demonstrates the potential for further collaboration between Morocco and Turkey,” Mezzour stated. “It will also help secure a portion of the supply chain from local producers, benefiting both the retail sector and local businesses.”

BIM’s expansion comes at a time when Morocco is experiencing significant growth in its retail and logistics sectors. The company’s strategic focus on local sourcing and affordable pricing has garnered it a strong following among Moroccan consumers, contributing to its rapid growth. With over 770 stores in 60 cities, BIM is now one of the largest discount retail chains in Morocco, employing more than 5,000 people.

However, the company’s expansion strategy has sparked debate about its impact on local retailers. Some concerns have been raised about the potential for small shopkeepers to be squeezed out of the market by the influx of large-scale international players like BIM. While BIM’s investments are welcomed for their job creation and economic benefits, questions remain about how local businesses will compete with the deep pockets of multinational retailers.

Despite these concerns, BIM’s presence in Morocco is a clear indication of the country’s growing attractiveness as a destination for international investments. With a comprehensive plan that spans three years and several strategic initiatives, BIM is poised to further strengthen its position as a key player in Morocco’s retail sector.

As the company continues to expand its operations and deepen its ties to Morocco, the question remains: will this massive foreign investment model, with its focus on hard discounting and local sourcing, help or hinder the country’s broader economic goals? For now, BIM’s expanding footprint suggests that it will play a major role in shaping Morocco’s retail landscape for years to come.