Casablanca – In 2025, Renault Group Morocco consolidated its position as one of the pillars of the country’s automotive industry, confirming its role as a key production and export hub within the Group’s global operations. Despite a challenging international environment marked by economic uncertainty and technological transformation, the Moroccan platform delivered strong industrial, commercial, and technological performance.

Morocco ranked as the Group’s second-largest production country worldwide and its eighth-largest market by sales volume. This position reflects both the scale of industrial operations and the strength of domestic demand for vehicles manufactured locally under the Renault and Dacia brands.

Strong industrial output and export orientation

During 2025, Renault Group Morocco’s two industrial sites — Tangier and Casablanca (SOMACA) — produced a total of 394,474 vehicles. While this represented a slight decline of around 5% compared to the record level reached in 2024, it exceeded production levels recorded in 2023, a benchmark year for the Group’s industrial activity in Morocco.

• The Tangier plant produced 299,395 vehicles, confirming its role as the Group’s main production engine in the region.
• The Casablanca SOMACA plant assembled 95,079 vehicles, serving both export markets and rising domestic demand.

Exports remained central to the industrial model. More than 82% of total output — or 327,552 vehicles — was shipped to 63 countries across Europe, Africa, the Mediterranean basin, and the Middle East.

• Tangier exported 95% of its production, or 282,498 vehicles, highlighting its strong global orientation.
• Casablanca exported 45,054 vehicles, representing 47% of its output, reflecting a growing focus on the domestic market alongside international shipments.

With a daily production rate of approximately 1,686 vehicles, nearly one in every six vehicles sold worldwide by Renault Group in 2025 was manufactured in Morocco — a clear indicator of the Kingdom’s strategic importance in the Group’s global value chain.

“Made in Morocco” drives market success

Industrial performance translated directly into commercial success, both domestically and internationally. In Morocco, the top three best-selling models were all produced locally: the Dacia Sandero, Dacia Logan, and Renault Express, confirming the competitiveness and quality of vehicles manufactured in Moroccan plants.

On the international stage, the Morocco-made Dacia Sandero remained a flagship model. For the second consecutive year, it was the best-selling passenger vehicle in Europe across all sales channels and has maintained its leadership position since 2017, underscoring Morocco’s growing reputation as a global automotive manufacturing hub.

A new industrial and technological cycle

Beyond production volumes, 2025 marked the beginning of a new industrial and technological phase for Renault Group Morocco. New projects were announced as part of the Group’s strategic partnership with Morocco through 2030.

In the short term, Renault Group Morocco is preparing the renewal of key models — Sandero, Logan, and Jogger — including the introduction of a hybrid version of the Dacia Sandero in European markets by the fourth quarter of 2026.

In the medium term, Moroccan plants are set to host new electrified vehicle ranges built on a new platform, reinforcing Morocco’s role in the Group’s global electrification strategy.

A major milestone in this transition is the launch of Renault Technologie Maroc, a dedicated engineering and research-and-development center. Based in Tetouan, Tangier, and within industrial sites, the center is staffed by Moroccan engineers and technicians and supports vehicle development and technical validation for both domestic and export markets.

This initiative positions Morocco as a regional R&D hub, strengthening local technical expertise, supporting national sourcing, and enhancing the overall competitiveness of the Group’s industrial platform.

A growing and increasingly integrated ecosystem

Since 2016, the Renault ecosystem in Morocco has expanded steadily, supported by a structured network of industrial suppliers and strong public-private partnerships.

In 2024, local sourcing turnover reached approximately $2.6 billion, with a local integration rate of 65.5% (excluding mechanical components). With installed production capacity exceeding 500,000 vehicles per year by the end of 2025, Renault Group Morocco now aims to reach 80% local integration by 2030, supported by a projected local sourcing turnover of approximately $3.3 billion.

These figures reflect the growing depth and maturity of Morocco’s automotive ecosystem, which has become one of the country’s most important industrial sectors and a major contributor to economic growth and export revenues.

Record sales in the Moroccan market

On the commercial front, 2025 was a historic year for Renault Group in Morocco. The Dacia and Renault brands together achieved a combined market share of 37.8%, with 88,937 vehicles sold, representing growth of more than 31% compared to 2024.

Six Group models ranked among the top seven best-selling vehicles in the Moroccan market, with the top two positions occupied by models that are fully manufactured in Morocco.

• Dacia retained its position as market leader for the 16th consecutive year, with 47,887 vehicles sold, an increase of 20.3% year-on-year.
  • Logan became the best-selling car in Morocco with 18,282 units, setting a historic record.
  • Sandero remained the best-selling car in Europe and ranked first in its segment locally.
  • Duster was the best-selling SUV, while Jogger led the seven-seat family vehicle segment.
  • The newly launched Bigster recorded 531 sales, and the fully electric Spring continued to support the brand’s electrification strategy.
• Renault delivered a strong performance with 41,050 vehicles sold, an increase of 44.8%, and a market share of 17.4%.
  • Three models — Clio, Express, and Kardian — ranked among the top ten best-selling passenger vehicles.
  • In the light commercial vehicle segment, Renault ranked second nationwide.

Financial services support growth

Mobilize Financial Services, Renault Group’s captive finance arm, also delivered a record year in 2025, supporting vehicle accessibility and sales growth. The company concluded more than 29,000 financing contracts and over 50,000 service contracts, achieving an intervention rate close to 33%. The division is expected to continue expanding in 2026, driven by digital transformation and the development of new mobility solutions.

With strong industrial output, rising export volumes, expanding technological capabilities, and record commercial performance, Renault Group Morocco confirmed in 2025 its strategic role within the Group’s global transformation and its central position in the continued rise of Morocco’s automotive industry.