Casablanca – Morocco has achieved a remarkable milestone in the global orange juice market, with exports surpassing 11,000 tons during the first nine months of 2024. This surge has generated over $18 million in revenue, showcasing the country’s growing presence as a key player in the international agricultural sector.

This impressive achievement is a stark contrast to the challenges posed by years of persistent drought, which have strained Morocco’s water resources and threatened agricultural output. Despite these obstacles, the country’s orange juice exports have more than tripled compared to the same period in 2023, marking a 9% increase over the previous annual export record set in 2019.

A strong recovery amid global shifts

The surge in Moroccan orange juice exports can be largely attributed to several factors, most notably the decline in orange production in Brazil, the world’s largest exporter of orange juice. With the global market experiencing disruptions due to economic crises, Morocco has capitalized on these shifts, strengthening its position in Europe and expanding into new markets.

The European Union remains the dominant destination for Moroccan orange juice, with the Netherlands leading the charge by importing 8,200 tons. Other key European markets include Switzerland (1,400 tons), France (600 tons), and Germany (500 tons), which have all seen consistent growth in their imports from Morocco. This shift is reflected in the overall increase in the share of Moroccan exports to the EU, which now accounts for 96% of total exports, a significant jump from previous years when this figure ranged between 74% and 85%.

Expanding horizons

While Europe remains the heart of Morocco’s export strategy, African markets are also showing promising growth. Exports to Senegal, for example, have increased by 87%, reflecting Morocco’s expanding influence in the African continent, which is becoming an important market for Moroccan agricultural products.

In addition to its growing market presence, Morocco remains the third-largest producer of oranges in Africa, trailing only Egypt and South Africa. Despite a challenging 2023, marked by severe climatic conditions that led to a sharp drop in production and exports, Morocco has made an impressive recovery in 2024, with domestic production reaching approximately 922,000 tons—a 6% increase over the previous season.

The future looks bright

The success of Morocco’s orange juice exports in 2024 is a testament to the resilience and adaptability of its agricultural sector. As the country continues to navigate climate challenges and evolving global market dynamics, it is poised to maintain its position as one of the leading exporters of orange juice worldwide. With continued innovation and a strong focus on quality, Morocco’s agricultural exports look set to thrive in the years to come, cementing its reputation as a key supplier on the global stage.