Casablanca – Morocco has achieved a significant milestone in its agricultural export performance in 2025, reinforcing its growing role in Europe’s frozen berry supply chain. According to data released by the agricultural market intelligence platform EastFruit, Moroccan exports of frozen red berries—primarily raspberries and blackberries—to France reached their highest level on record during the first ten months of the year.

French imports of frozen Moroccan berries totaled approximately 1.95 thousand tons, generating export revenues of around $5.8 million. This volume represents a 25% increase compared with 2024 and stands 5% above the previous record set in 2022, confirming a strong recovery after a temporary slowdown in 2023. The latest figures underscore Morocco’s steady progress in expanding both its production capacity and its presence in high-value European markets.

A long-term expansion strategy

Morocco’s integration into the French frozen berry market dates back more than two decades. The first recorded shipments of frozen raspberries from Morocco to France occurred in 2003, when export volumes amounted to just 58 tons. For many years, growth remained gradual, and exports did not exceed the 1,000-ton threshold until 2021.

A major turning point came in 2022, when Morocco reached historic export levels and entered the group of the five largest suppliers of frozen berries to France for the first time. Although this momentum was disrupted in 2023, largely due to market adjustments and external pressures, the rebound observed in 2025 suggests that the earlier decline was temporary rather than structural.

The renewed growth reflects improvements across the value chain, including expanded cold storage capacity, better post-harvest handling, and increased alignment with European quality and food safety standards.

France’s role in Moroccan berry exports

By the end of October 2025, France ranked as the fifth-largest destination for Moroccan frozen berry exports, accounting for roughly 7% of total Moroccan shipments of this product. While France is not Morocco’s largest export market for berries overall, its strategic importance lies in its size, purchasing power, and influence on pricing and standards within the European Union.

Frozen berries occupy a particularly competitive segment of the market, where consistency of supply and quality are critical. Morocco’s ability to meet off-season demand has become one of its key advantages, especially as European buyers seek to diversify sourcing amid climate-related disruptions in traditional producing countries.

Competitive landscape in the French market

Despite Morocco’s progress, the French frozen berry market remains highly competitive. Serbia and Poland continue to dominate, jointly supplying around half of France’s total frozen berry imports. These two countries benefit from long-established production systems and proximity to key European distribution hubs.

Ukraine has consolidated its position as the third-largest supplier for the second consecutive year, following a rapid expansion that has seen its exports to France nearly quadruple over the past five years. This growth has reshaped competitive dynamics and intensified pressure on mid-tier suppliers.

In 2024, Belgium and Cyprus were also among France’s top five suppliers. However, a sharp decline in Cypriot exports in 2025 altered the ranking. As a result, Morocco moved into fifth place, narrowly ahead of Germany, Cyprus, and Chile, highlighting how small shifts in supply can quickly affect market positioning.

Broader momentum in the berry sector

The strong performance of frozen berries is part of a wider expansion of Morocco’s berry industry. Alongside processed products, fresh raspberry exports continue to grow. During the 2024–2025 season, Morocco exported more than 64,400 tons of fresh raspberries to 26 international markets, generating revenues estimated at approximately $46 million, representing an increase of about 14% compared with the previous season.

Spain remains one of Morocco’s most important destinations for fresh berries, with total red berry exports to the Spanish market reaching around $340 million, further illustrating the Kingdom’s deep integration into European agri-food supply chains.

Outlook and challenges ahead

While the 2025 figures confirm Morocco’s capacity to compete in the frozen berry segment, maintaining a stable position among France’s top five suppliers will depend on several factors. These include sustained investment in logistics infrastructure, water-efficient farming practices, and continued compliance with evolving European regulatory requirements.

Market analysts note that future growth is likely to depend not only on volume expansion but also on value creation, particularly in premium and certified segments. Diversifying export destinations and strengthening brand recognition may also play a role in reducing exposure to price volatility and market concentration.

The latest export data point to a structural transformation of Morocco’s berry sector. The country is increasingly positioning itself as a reliable and competitive supplier to Europe, capable of balancing fresh and frozen production while adapting to changing market conditions. If current trends persist, Morocco could further consolidate its role as a key player in Europe’s frozen berry market in the years ahead.