Casablanca – Morocco has set a new benchmark in its raspberry sector, exporting 64,400 tons of fresh raspberries during the 2024/2025 agricultural season and generating $487 million in revenue, according to data from EastFruit. This represents a 13.8% increase in volume compared to the previous season and a 9% rise over the previous record set in 2022/2023, confirming Morocco’s growing position in the global red fruit market.
Raspberries are now Morocco’s second-largest horticultural export, behind tomatoes, reflecting the country’s broader strategy to strengthen its agricultural exports and compete in high-value international markets.
A year-round export season
One of Morocco’s major strengths in raspberry production is its ability to supply international markets almost year-round, with peak shipments between November and May. April 2025 was particularly notable, with more than 10,000 tons exported, marking the highest monthly volume of the season. This consistency illustrates the country’s strong agricultural capacity and resilience after previous drought-affected years.
The sector’s success also supports Morocco’s broader economic recovery. According to the OECD, the country’s growth is expected to reach 3.8% in both 2025 and 2026, fueled in part by robust agricultural performance and export gains.
Key markets drive growth
The United Kingdom remains the largest destination, accounting for over 30% of Moroccan raspberry exports. Since 2022/2023, Morocco has been the UK’s top supplier of fresh raspberries, surpassing Spain, the Netherlands, Germany, and France. Spain receives 23.4% of exports, the Netherlands 18.4%, Germany 13.6%, and France 7.9%. Combined, these five markets absorb 94.4% of Morocco’s total raspberry shipments.
Demand in these established markets has continued to grow, reflecting both a rising preference for Moroccan raspberries and the sector’s ability to maintain high standards in quality, logistics, and delivery timing.
Expanding to new destinations
Morocco has also broadened its international reach. Around 3,500 tons were exported to secondary markets, representing a 60% increase compared to the previous season. Exports to Belgium more than doubled, while shipments to Austria, Switzerland, and Romania have begun, alongside initial trials to Eswatini in Southern Africa. The Middle East has also become an emerging market, with raspberries reaching the United Arab Emirates, Kuwait, Qatar, Bahrain, and Jordan.
In total, Moroccan raspberries were exported to 26 countries during the 2024/2025 season, demonstrating the sector’s increasing global footprint.
A sector in transformation
The record performance is the result of decades of development in Morocco’s red fruit industry, particularly in the Loukkos, Gharb, and Souss regions. Investments in packaging infrastructure, logistics, and commercial partnerships have enabled the sector to compete internationally and meet growing global demand.
The success of Moroccan raspberries also aligns with the government’s Green Generation Plan 2020–2030, which aims to diversify agricultural exports and enhance the international competitiveness of Moroccan produce. By improving product quality, expanding market access, and optimizing supply chains, Morocco is positioning itself as a major player in the global berry market.
With a robust domestic production base, growing international demand, and continued market diversification, Moroccan raspberries are set to remain a strategic export and a key contributor to the country’s agricultural trade balance in the coming years.
