Casablanca – The Compagnie Générale Immobilière (CGI), a key subsidiary of Morocco’s Caisse de Dépôt et de Gestion (CDG) Group, is spearheading a major digital transformation aimed at revolutionizing the real estate purchasing process in the country. With the launch of its innovative digital platform, CGI E-Sales, alongside complementary digital tools and customer-centric initiatives, CGI is positioning itself at the forefront of modern, accessible, and transparent real estate services.

Digital innovation in property acquisition

The real estate sector in Morocco has traditionally relied on in-person sales processes involving showroom visits, face-to-face negotiations, and extensive paperwork. Recognizing the growing digital adoption among consumers—both domestically and abroad—CGI has embarked on a strategy to digitize the home-buying experience, offering clients unprecedented convenience and autonomy.

At the core of this transformation is CGI E-Sales, an online platform launched in 2025 that enables prospective buyers to browse available properties, select units, pre-reserve, and make initial payments fully online. The platform eliminates the need for physical visits and minimizes sales pressure by offering a straightforward, user-driven interface. This approach resonates particularly well with Morocco’s sizable diaspora, which accounts for a significant share of real estate demand but faces logistical challenges in purchasing property remotely.

Successful pilot and market reception

CGI piloted E-Sales with the Villas du Golf project at Domaine de Noria, an upscale residential development near Casablanca. The results were striking: within four hours of launch, 184 units were reserved, with approximately 60% of the reservations made by Moroccans living abroad. This rapid uptake highlights the platform’s capacity to meet the evolving expectations of buyers seeking flexibility, transparency, and remote access.

Beyond E-Sales, CGI continues to expand its digital ecosystem by integrating immersive virtual showrooms and financial simulation tools. These innovations enhance the customer journey, allowing potential buyers to visualize properties in 3D, take 360-degree virtual tours, and explore financing options—all from their devices.

Flexible financing and promotional campaigns

Alongside its ongoing digital transformation, CGI has continued to implement initiatives aimed at easing access to property through flexible financial solutions. For example, the company recently rolled out promotional campaigns allowing buyers to defer payments while benefiting from preferential financing rates starting at 3.75%. Supported by strong partnerships with leading notaries and banks, these programs are designed to make property acquisition more accessible and to respond to the evolving economic challenges in the real estate market.

The campaign targeted high-end projects across major cities including Casablanca, Fès, Marrakech, Rabat, and El Jadida. It aligned with shifting consumer preferences that increasingly value quality living environments featuring open terraces, scenic views, green spaces, and lower residential density.

Commitment to quality, transparency, and customer experience

CGI’s modernization efforts reflect a broader commitment to enhancing quality and transparency in the real estate sector. The company operates under rigorous international standards, holding ISO 9001 for quality management, ISO 14001 for environmental management, and OHSAS 18001 for occupational health and safety. These certifications underscore CGI’s dedication to delivering sustainable, high-standard living environments that blend harmoniously into their surroundings.

Moreover, CGI’s integrated recovery strategy, branded Cap Excellence and launched in 2017, emphasizes customer satisfaction throughout the entire lifecycle of real estate projects. This vision prioritizes sustainable design, timely delivery, and comprehensive service offerings—elements CGI views as essential to meeting the expectations of today’s buyers.

Digital accessibility and customer safety

In response to evolving market dynamics and health considerations, CGI reopened its physical sales points, branded “CGI Home,” while simultaneously maintaining remote services such as telephone consultations, video conferencing, and a fully digital showroom available via www.cgi.ma. These hybrid service models ensure client safety and convenience without compromising access to expert advice and support.

Future outlook

As Morocco’s real estate market continues to evolve, CGI’s efforts to integrate digital innovation, flexible financing, and customer-centric services position it well to address the needs of a diverse clientele—from local buyers to international investors. The success of CGI E-Sales and associated digital tools underscores the increasing role technology will play in reshaping property transactions, making them faster, more transparent, and widely accessible.

By combining traditional values of quality and trust with cutting-edge digital solutions, CGI aims to set a new standard in the Moroccan real estate market—one that is responsive to contemporary lifestyles and economic realities while fostering long-term growth and stability.