Casablanca – In a bid to capitalize on Morocco’s flourishing tourism industry, the Barcelo Hotel Group has inaugurated Occidental Tangier, its premier establishment under the Occidental brand in the country. Situated in Cap Malabata, this 4-star hotel marks Barcelo’s ninth venture in Morocco, solidifying its position as the leading Spanish hotel chain in the region. The move reflects a broader trend among Spanish hospitality giants, including Barceló, Riu, Iberostar, and Meliá, all eyeing Morocco’s burgeoning tourism sector, which witnessed remarkable growth in 2023, as reported by “El Pais.”
Formerly known as the Dixil Garden Tangier Hotel, the newly minted Occidental Tangier boasts 170 rooms, a fusion restaurant blending Spanish and Moroccan flavors, event spaces, a fitness center, and a pool. Angel Esquinas, Barcelo Hotel Group’s North Africa General Manager, underscores Morocco’s strategic importance in their expansion roadmap, aiming to enrich their portfolio with upscale 4 and 5-star properties, both in leisure and urban landscapes, across existing and emerging destinations.
This Tangier debut aligns with Barcelo’s commitment to grow in Morocco. Furthermore, the group’s recent acquisition and planned renovation of two 5-star hotels in Casablanca and Rabat underlines their dedication to elevating hospitality standards, potentially under the prestigious Royal Hideaway Hotels & Resorts banner.
In parallel, Spanish hospitality giants such as Barceló, Riu, Iberostar, and Meliá are doubling down on their investments in Morocco, enticed by the country’s flourishing tourism industry, which soared to unprecedented heights in 2023, according to “El Pais.” With a collective portfolio of 18 hotel properties already established in Morocco, these Spanish enterprises are eager to expand their presence further in the market. The surge in tourist arrivals, surpassing pre-pandemic levels, indicates a promising investment landscape.
Barceló, for instance, has set its sights firmly on Morocco, boasting eight hotels spread across six cities. Their recent injection of over €80 million (approximately $84.8 million) into acquiring and refurbishing two five-star hotels in Casablanca and Rabat underscores their long-term commitment to the market. Similarly, Riu, a fixture in Morocco since 2002, has cemented its position with six hotels strategically located in popular destinations like Agadir and Marrakech. Iberostar, managing three hotels in Morocco, sees substantial growth potential, particularly from key European markets. Meliá, with its flagship hotel in Marrakech, is optimistic about its performance in 2024 and is actively scouting for new opportunities across the country. Even smaller players like Inveravante are making waves, with a portfolio boasting five hotels in Tangier and Casablanca.
