Casablanca – Chinese automotive electronics giant Heilongjiang Tianyouwei Electronics Co., Ltd. has officially announced the establishment of a fully owned subsidiary in Morocco, marking a major step in its international expansion strategy. The company will invest $65 million to set up Tianyouwei Electronics Morocco Co., Ltd., which will serve as a key overseas production hub for the group.

The Moroccan plant will focus on the research, development, production, and commercialization of high-tech automotive components, including electronic dashboards, LCD displays, dual-screen instruments, infotainment systems, wireless car chargers, and other smart interior solutions. With an initial capital of approximately $12 million, the new entity is designed to leverage Morocco’s growing automotive ecosystem and its strategic geographic location at the crossroads of Europe and Africa.

According to the company, the Moroccan subsidiary will optimize global industrial planning, improve delivery capacities to international clients, and enhance Tianyouwei’s competitiveness in a highly competitive global market. The initiative also aims to enable the group to anticipate evolving market trends and respond more efficiently to customer demands, reinforcing its position as a leading supplier of advanced automotive electronics.

Tianyouwei is renowned for its expertise in electronic dashboards and smart cabin technologies. While the company’s core business remains the design and manufacture of dashboards, it has steadily expanded into broader smart interior solutions, offering products that combine functionality, safety, and connectivity for modern vehicles. Its global client base includes major automotive companies such as Hyundai Motor Group, BYD, Changan Automobile, Chery FAW Bestune, and Geely Group.

The Moroccan project builds on Tianyouwei’s ongoing international expansion. The company already operates production units in Mexico and South Korea, with the Mexican plant becoming operational in June 2025, primarily serving the North American market. These facilities allow Tianyouwei to respond faster to the demands of global clients while maintaining supply chain efficiency and minimizing operational risks.

In its mid-2025 financial report, Tianyouwei recorded operating revenues of $282 million, representing a slight year-on-year decline of 0.49%. Despite this, the company reaffirmed its commitment to global growth, innovation, and expansion into high-value automotive segments.

The Moroccan investment also reflects the country’s rising status as a magnet for Chinese automotive investment. Historically focused on tire manufacturing, Chinese investment in Morocco is now expanding into strategic, high-value segments of the automotive supply chain. Other recent examples include Bethel Automotive Safety Systems, which announced a $75 million investment to establish a fully owned subsidiary in Morocco specializing in automotive safety systems.

According to Chinese and Moroccan business media, the new plant is expected to strengthen collaboration with local automotive manufacturers, enhance cross-border cooperation, and expand Tianyouwei’s presence in the European market. The company emphasized that the investment is fully funded by its own resources or internal financing, ensuring it will not negatively impact the financial stability of the parent company or shareholder rights.

Tianyouwei also acknowledged potential risks, including macro-economic fluctuations, regulatory changes, operational challenges, and uncertainties in foreign markets. To mitigate these risks, the company will closely align its operations with Morocco’s regulatory and commercial environment, ensuring smooth and efficient functioning of the plant.

The launch of Tianyouwei Electronics Morocco Co., Ltd. highlights Morocco’s growing attractiveness as an industrial and logistics hub in Africa. Its strategic location, strong automotive ecosystem, and expanding infrastructure make it an ideal platform for international companies looking to serve European, African, and Middle Eastern markets. For Tianyouwei, the Moroccan facility is more than a production site—it is a strategic foothold in a region increasingly recognized for its potential in high-tech automotive manufacturing.

As the global automotive industry continues to evolve toward smarter, more connected vehicles, Morocco is emerging as a key link in the international supply chain, attracting companies that are reshaping the sector with innovative technologies. Tianyouwei’s investment underscores this trend, positioning the Kingdom at the forefront of the next generation of automotive production in Africa.