Casablanca – Morocco’s tourism industry is experiencing one of its strongest rebounds on record, marked by exceptional revenue growth, rising international arrivals, and a steadily expanding economic footprint. New figures released by several national institutions — including the Ministry of Tourism and the High Commission for Planning (HCP) — confirm that the sector has not only recovered from the downturn linked to global disruptions but is now surpassing pre-pandemic benchmarks by wide margins.

By the end of October 2025, Morocco generated $11.65 billion in travel revenues, already exceeding the total recorded for the entire year of 2024. This represents an increase of 17%, equivalent to more than $1.65 billion in additional receipts compared with the same period last year. The Ministry of Tourism attributes this momentum to sustained international demand and the diversification of the country’s tourism offering, which has expanded significantly in recent years.

A strong post-pandemic recovery anchored in rising arrivals

The sector’s performance is underpinned by a 14% rise in tourist arrivals up to the end of October 2025, confirming Morocco’s position as one of the most dynamic tourism destinations in the region. Officials note that the continuous broadening of tourism products — ranging from cultural circuits and coastal resorts to eco-tourism, desert expeditions, and rural experiences — is increasing the country’s appeal to a wider range of travelers.

According to the Ministry of Tourism, this surge is not merely a quantitative rebound but part of a broader shift toward qualitative growth, centered on higher-value tourism, increased foreign-currency inflows, and improved job creation. “We are not chasing numbers for the sake of numbers,” stressed the Minister of Tourism, Fatim-Zahra Ammor. “Our objective is the type of growth that generates lasting economic activity, more foreign earnings, and more employment opportunities for Moroccans. This trajectory will be strengthened starting in 2026.”

Tourism’s contribution to the national economy reaches its highest level

New data from the High Commission for Planning show that Morocco’s tourism GDP reached $11.98 billion in 2024, a surge of 38.4% compared with 2019 levels. This growth has boosted the sector’s contribution to national GDP from 6.8% in 2019 to 7.3% in 2024, marking its highest share in modern economic records.

The HCP notes that this expansion is partly driven by a 46% rise in net taxes on tourism products, which contributed significantly to the final value added of the sector. Tourism production reached $18.75 billion in 2024, up 42.3% compared with 2019, while tourism value added climbed to $9.94 billion, a growth of 37% over the same period.

The strength of the rebound is further illustrated by domestic tourism consumption, which reached $20.79 billion in 2024 — an increase of 42.6% from the $14.57 billion recorded in 2019.

Inbound tourism accounted for 67.9% of total consumption, amounting to $14.11 billion, while domestic and outbound tourism made up the remaining 32.1%, at $6.68 billion.

Green tourism emerges as a strategic pillar for future growth

Beyond the immediate financial recovery, Morocco is accelerating long-term investments in sustainable, or “green,” tourism, which is rapidly gaining popularity among both international and domestic visitors. The Moroccan Agency for Tourism Development (SMIT) confirms that green tourism already attracts around one million tourists annually, a figure expected to rise as new projects are implemented.

During a recent international conference in Ifrane devoted to sustainable tourism, SMIT leadership announced that multiple initiatives are being prepared to expand eco-tourism offerings. One flagship project is the Ifrane National Park development program, backed by a budget of $66 million, involving partnerships between national and local institutions as well as private investors.

The National Agency for Water and Forests, which oversees protected areas, highlighted ongoing efforts to build a “Moroccan model” that balances environmental preservation with responsible tourism development. This approach draws on global best practices while adapting solutions to Morocco’s ecological diversity and cultural heritage.

A sector positioned for long-term expansion

Taken together, the rising revenues, expanding GDP contribution, solid domestic demand, and strategic focus on sustainability point to a tourism sector entering a new stage of structural growth. Coupled with strengthened promotion efforts, investment incentives, and a continued shift toward higher-value tourism, Morocco is preparing to consolidate its position as one of Africa’s leading travel destinations.

With record levels of revenue already achieved before the end of 2025 and a clear roadmap toward 2026 and beyond, the tourism revival appears not only durable but transformative — reshaping the sector’s role in national economic development.