Casablanca – Morocco’s agri-food industry is emerging as a cornerstone of the country’s industrial and economic landscape, contributing significantly to exports, employment, and food security. With strong backing from the government and a growing ecosystem of companies, the sector is positioned for sustained expansion.

According to Minister of Industry and Trade Ryad Mezzour, Morocco currently hosts approximately 2,000 companies operating in the agri-food sector. These businesses form part of a broader national industrial base composed of around 13,000 companies. Collectively, the agri-food firms generate about $19.1 billion in annual turnover, accounting for nearly 23% of Morocco’s total industrial revenue. Additionally, they contribute $4.4 billion to national exports, representing 10% of the country’s industrial export value.

The sector employs more than 206,000 people, reflecting its significant social and economic impact. Beyond its quantitative contribution, the agri-food industry is regarded as one of the most resilient and strategically important sectors in Morocco’s industrial framework. It plays a central role in strengthening domestic food security and is seen as a driver of equitable regional development, given its capacity to accommodate agricultural and processing units across various parts of the country.

Investments and industrial policy

As part of its industrial strategy to reduce dependence on imports and boost local production, the government has launched a large-scale initiative called the “Project Bank.” This program identifies and supports industrial projects across sectors with a focus on import substitution and export development.

Out of 1,905 industrial projects currently registered under this initiative, 493 projects—more than one-quarter—are related to the agri-food sector. These projects represent a total investment of about $2 billion, and are expected to generate approximately 750,000 direct jobs. The figure illustrates the high labor absorption capacity of the sector, especially in rural and semi-rural areas.

Across all industries, the total investment linked to the Project Bank amounts to $13 billion, with expected outcomes including the replacement of $9.8 billion in imports and the generation of $9.9 billion in exports. These projects are forecast to create over 177,000 direct jobs, further strengthening the industrial job market.

Strategic importance and cross-sector collaboration

Minister Mezzour has emphasized that the agri-food sector is well-placed to address national priorities, particularly food sovereignty. Its focus on local market needs makes it a vital component in securing the country’s food supply chain, especially in the context of global supply disruptions and rising food prices.

To further develop the sector, the Ministry of Industry and Trade is collaborating with the Ministries of Agriculture, Higher Education, and Culture. This inter-ministerial approach aims to improve product quality, boost innovation, and make Moroccan agri-food products more attractive both locally and internationally. Innovation is increasingly seen as a key challenge and opportunity, with efforts underway to integrate research and development into food processing and supply chain management.

Challenges and outlook

Despite its strengths, the agri-food sector still faces several challenges, including the need to modernize production processes, improve export competitiveness, and ensure better integration of small-scale farmers into the industrial value chain. Water scarcity and climate change also pose structural risks to the agricultural base on which the industry depends.

Nevertheless, with robust government support, strong investment flows, and a clear role in Morocco’s industrial strategy, the agri-food sector is well-positioned to remain a growth engine. Its capacity to generate substantial employment, reduce import dependency, and contribute to export diversification makes it a central player in Morocco’s economic future.