Casablanca – Morocco continues to solidify its position as a global leader in avocado exports, achieving a remarkable growth in the 2023/24 season. According to the latest report from EastFruit, the country has broken its own record by exporting 56,700 tons of avocados, valued at $179 million. This marks a 25% increase in export volumes compared to the previous season, reinforcing Morocco’s growing influence in the global avocado market.
Impressive growth and expansion
The pace of growth is particularly notable, as Morocco reached nearly 42,000 tons of avocado exports in the first half of the season, representing 73% of the total exports from the previous season. Historically, Morocco’s avocado export volumes peak during the months of January and February, and projections suggest that the record set this year will likely be surpassed by season’s end.
The country’s diversification strategy is paying off, with significant increases in shipments to a variety of new markets. While Spain, France, and the Netherlands remain the top destinations, absorbing over 80% of Morocco’s avocado exports, there has been notable growth in shipments to other European markets. Exports to Switzerland, for instance, increased by 1.5 times, while shipments to Belgium surged by 6 times, and exports to Portugal grew by an astounding 11 times.
Resumption of trade and entry into new markets
The first half of the 2024/25 season also saw the resumption of avocado exports to Canada and Turkey, both of which had halted their imports for two seasons. In addition, Morocco successfully expanded its reach to Poland, Ukraine, Greece, Malaysia, and Oman. These new destinations reflect Morocco’s proactive approach in seeking diverse markets beyond traditional European consumers.
Between July and December 2024, Moroccan avocados were exported to 25 countries, a significant increase from the 19 countries served during the previous season. This geographical diversification helps reduce reliance on traditional markets and secures Morocco’s place in emerging markets across the globe.
Continued expansion and ambitious goals
Looking ahead, Morocco’s avocado production for the 2024/25 season is projected to reach around 90,000 tons, with approximately 80,000 tons earmarked for export. The country is aiming to build on its momentum, focusing particularly on the month of April to meet its ambitious targets, despite increased competition from major producers such as Spain, Colombia, and Israel.
However, challenges persist. The European avocado market is currently experiencing a dip in prices, reflecting weaker demand, while the costs for Moroccan farmers are on the rise, with prices ranging from $1.8 to $2 per kilogram. This puts pressure on Morocco’s export margins, making it critical for the country to maintain its competitiveness.
Strategic investments and market diversification
Despite these challenges, Morocco’s strategic investments in expanding avocado cultivation areas continue to pay off. Regions like Tafilalet, Moulay Bousselham (Kenitra), and Larache are seeing an increasing number of avocado plantations, which will help Morocco meet the growing demand for its produce. Last season, the country exported 60,000 tons from a total production of 70,000 tons, showcasing its growing capacity.
Looking to further strengthen its presence in Asia, Morocco plans to send a trade mission to Singapore and Malaysia in April 2025. This mission aims to explore new opportunities and strengthen commercial ties with these promising markets.
Morocco’s continued growth in avocado exports, fueled by quality production, market diversification, and strategic planning, highlights the country’s rising profile in the global agricultural sector. As Morocco’s export strategy expands into new markets and strengthens its position in traditional ones, the Kingdom is well on its way to becoming one of the world’s leading avocado suppliers.
