Casablanca – Kärcher, a global leader in cleaning solutions, has officially entered the Moroccan market with the opening of its inaugural center in Casablanca. This significant development is made possible through a partnership with IDEA+, the exclusive distributor of Kärcher cleaning technology products in Morocco.

The newly inaugurated Kärcher Center, located at Viva Park (Zenata Road) on the outskirts of Casablanca, spans 180 square meters. This center serves as a showcase for Kärcher’s innovative product lineup, offering state-of-the-art cleaning solutions tailored for residential, commercial, and industrial applications.

While this marks Kärcher’s first dedicated center in Morocco, Kärcher products have been available in the country for three years through IDEA+, primarily targeting individual consumers. The launch of the Kärcher Center underscores Kärcher’s commitment to expanding its presence and addressing the evolving needs of Moroccan customers, including professionals and businesses.

IDEA+, established in 2014, specializes in high-end, technologically advanced home appliances and is the official distributor of several renowned brands in Morocco. With a network of over 200 partners and dealers nationwide, IDEA+ ensures widespread availability and exceptional service for premium products.

Kärcher, a German multinational with a legacy dating back to the 1930s, reported a robust turnover of approximately $3.78 billion in 2023. The collaboration between IDEA+ and Kärcher represents a significant advancement in the cleaning solutions market in Morocco, with IDEA+ recently investing about $10.61 million in establishing a dedicated logistics center to support its operations.

The launch of the Kärcher Center in Casablanca represents a significant achievement for both Kärcher and IDEA+, paving the way for elevated industry standards, cutting-edge solutions, and outstanding customer experiences within the Moroccan cleaning market.