Casablanca- In a strategic move aimed at tapping into Morocco’s burgeoning automotive market, the American company Gentherm has announced plans to establish a car seat factory in Tangier. This decision marks a significant milestone for Gentherm as it expands its global footprint and ventures into new territories.

The Tangier factory will specialize in the production of heated seats for vehicles, aligning with Gentherm’s expertise in thermal management solutions. With the automotive industry witnessing a growing demand for heated seats, especially in luxury cars, Gentherm’s investment in Tangier Automotive City comes at an opportune time.

Gentherm’s foray into Morocco is not merely limited to heated seats production. The company’s expansion plans also include investing in the thermal management of electric vehicle batteries, positioning itself to contribute to the local integration of Moroccan cars and participate in the country’s evolving ecosystem of electric vehicles.

Led by Rafael Barkas, Vice President of Global Operations, and Matteo Anversa, Executive Vice President of Finance, Gentherm’s Moroccan project signifies a strategic move to capitalize on the region’s automotive growth potential. The decision to establish a subsidiary in Morocco underscores Gentherm’s commitment to the local market and its confidence in the country’s automotive sector.

The Tangier factory, alongside another industrial unit in Mexico, is set to be operational by 2024. This expansion aligns with Gentherm’s goal of meeting capacity requirements driven by an increase in new contracts while optimizing costs and enhancing gross margins.

Beyond heated seats production, Gentherm is recognized in the automotive industry for its pioneering thermal management solutions, which extend to the medical and luxury sectors. In recent years, Gentherm has also ventured into manufacturing batteries for electric cars, offering innovative solutions for battery thermal management to improve autonomy, battery life, and overall performance.

Collaborations with companies like Israeli Carra further strengthen Gentherm’s position in the evolving automotive landscape. The company’s involvement in the preparation and deployment of Morocco’s gigafactory ecosystem underscores its commitment to advancing sustainable mobility solutions and contributing to the country’s economic development.

Morocco’s ambitious gigafactory ecosystem aims to transform raw materials into batteries for electric cars, with a focus on high integration rates and adherence to international standards. Gentherm’s participation in this ecosystem reflects its dedication to innovation and collaboration in shaping the future of automotive technology.

As Gentherm embarks on its journey in Morocco’s automotive industry, the company’s presence is poised to drive innovation, create employment opportunities, and contribute to the country’s vision of becoming a regional leader in sustainable mobility. With Tangier as its base, Gentherm sets sail towards a future of automotive excellence in Morocco and beyond.