Casablanca – Crédit du Maroc, a prominent player in Morocco’s banking sector, and AtlantaSanad Assurance, a leader in insurance and reinsurance, have announced a groundbreaking partnership that aligns their strengths in banking and insurance. Effective since January 1, 2025, this collaboration positions AtlantaSanad as the exclusive partner of Crédit du Maroc for the distribution of insurance and savings products. This strategic move is set to benefit both individual and corporate clients, offering them an enriched portfolio of financial solutions.
A visionary partnership under Holmarcom Group
This partnership is deeply rooted in the strategic vision of Holmarcom Finance Company, the parent group of both entities. Holmarcom aims to create and enhance synergies among its subsidiaries to solidify their presence in the competitive financial market. By leveraging the expertise of AtlantaSanad Assurance and the distribution network of Crédit du Maroc, this alliance seeks to deliver innovative, integrated solutions tailored to evolving client needs.
“This partnership embodies our commitment to providing comprehensive and forward-thinking financial services. It aligns with our ambition to meet clients’ growing expectations through seamless integration of banking and insurance services,” said a Holmarcom representative.
Unlocking new opportunities
For AtlantaSanad Assurance, this agreement represents a significant growth opportunity. By becoming the exclusive insurance partner of Crédit du Maroc, the company gains unparalleled access to a broad customer base. This expansion is expected to drive AtlantaSanad’s growth trajectory while allowing it to introduce innovative products tailored to both individuals and businesses.
On the other hand, Crédit du Maroc stands to benefit from a diversified range of offerings, enabling it to enhance customer satisfaction and strengthen loyalty. The bank’s clients will now have access to competitive insurance and savings solutions, paired with digitalized and seamless service experiences.
Leaders’ perspectives
Jalal Benchekroun, CEO of AtlantaSanad Assurance, expressed confidence in the partnership’s potential: “By combining our insurance expertise with Crédit du Maroc’s robust distribution capabilities, we are creating undeniable value for clients, particularly in the areas of protection and savings.”
Ali Benkirane, Chairman of the Management Board of Crédit du Maroc, echoed this sentiment: “This alliance underscores our commitment to innovation and client-centricity. Together with AtlantaSanad, we aim to redefine the bancassurance experience by offering diverse, competitive products and exceptional service quality.”
Client-centric innovations
A key feature of this partnership is its focus on customer proximity and digital transformation. Clients of Crédit du Maroc can look forward to streamlined processes, innovative insurance solutions, and a higher standard of service. Notably, existing guarantees and premiums will remain unchanged, ensuring continuity and reliability for current clients.
A new era for Moroccan bancassurance
This collaboration is a testament to the Holmarcom Group’s ambition to lead the integration of banking and insurance services in Morocco. By fostering synergies and capitalizing on complementary expertise, Crédit du Maroc and AtlantaSanad Assurance are poised to set new benchmarks in the industry.
As the partnership gains momentum, it is expected to drive growth, enhance customer satisfaction, and solidify both entities’ positions as leaders in their respective fields. The Moroccan financial sector is undoubtedly entering a new era of innovation and collaboration, spearheaded by this dynamic alliance.
