Casablanca – Morocco remains among the top 10 clothing suppliers to Europe in 2025, maintaining its position despite the growing dominance of Asian exporters and the ongoing restructuring of the European textile market. According to data from French customs, the French Fashion Institute, and Eurostat, Moroccan apparel exports to France reached approximately $858million through November 2025, marking a modest decline of 4% compared with the same period in 2024.

This limited decline reflects broader structural changes affecting suppliers in the Mediterranean region. Across Europe, total clothing imports reached about $23.5 billion during the first eleven months of 2025, representing annual growth of just 1%. While this indicates overall stability, the underlying trends reveal a significant shift in sourcing. Imports from European Union suppliers declined by 2%, while shipments from Mediterranean countries, including Morocco, Tunisia, and Turkey, fell by 6%. In contrast, Asian suppliers, led by China, Vietnam, and Bangladesh, increased their exports by 6%, raising Asia’s share of the European clothing market to 61%. Meanwhile, Mediterranean countries accounted for 13.9%, and EU suppliers represented 20%.

Within this changing environment, Morocco continues to show relative resilience. The country remains the eighth-largest clothing supplier to France, maintaining its position just ahead of Pakistan. Although Morocco recorded a slight decline of 0.4% in export value and a small reduction in market share from 3.11% to 3.03%, its textile and apparel sector retains structural strengths. These include geographic proximity to Europe, efficient production timelines, and the ability to respond quickly to changing fashion demand. These advantages remain critical for European brands seeking flexibility and shorter delivery cycles.

By comparison, Tunisia experienced the most significant decline among North African suppliers. Tunisian clothing exports to the European Union fell by 3.6%, resulting in a reduction in market share from 2.50% to 2.36%. This decline highlights Tunisia’s increased exposure to global competition, particularly from Asian producers benefiting from lower costs and improved trade access. Although Morocco’s decline was smaller, it still reflects similar competitive pressures facing Mediterranean producers.

Egypt, in contrast, emerged as the only North African country to record strong export growth in 2025. Egyptian textile exports to the European Union increased by 16.9%, allowing its market share to rise from 0.67% to 0.77%. While Egypt’s total export volume remains lower than Morocco’s, this growth reflects increasing competitiveness and the ability to capture opportunities in a European market undergoing structural transformation.

The broader shift toward Asian suppliers is reinforced by trade agreements and competitive advantages in production scale and pricing. Countries such as Bangladesh, India, Pakistan, and Cambodia have all increased their export performance significantly. China, in particular, remains the largest clothing supplier to Europe, with exports valued at approximately $5.52 billion, maintaining its dominant position despite slower growth. These developments reflect the continued expansion of Asia’s role as the primary global hub for textile manufacturing.

In the French market specifically, China continues to lead as the largest clothing supplier, followed by Bangladesh and Italy. Vietnam and Turkey complete the top five suppliers, while Morocco maintains a position within the top ten. This ranking demonstrates the increasing concentration of supply among Asian exporters, while traditional suppliers in Europe and the Mediterranean face growing competition.

Despite these challenges, Morocco’s textile and apparel industry continues to demonstrate adaptability. The sector benefits from a well-established industrial base, experienced workforce, and strong integration with European supply chains. Morocco’s proximity to European markets provides logistical advantages, allowing faster turnaround times compared with Asian suppliers. This capability remains particularly important for high-value and fast-fashion segments requiring rapid production and delivery.

However, the evolving structure of the global textile market underscores the need for continued adaptation. As Asian countries strengthen their competitiveness through trade agreements, scale, and cost efficiency, Mediterranean producers must focus on improving productivity, innovation, and value-added production. Maintaining competitiveness will depend increasingly on industrial modernization, supply chain efficiency, and strategic positioning in higher-value segments.

Looking ahead, Morocco appears relatively well positioned compared with other Mediterranean suppliers, particularly Tunisia, which faces greater structural challenges. Egypt’s recent growth suggests that new competitive dynamics are emerging within North Africa itself. These shifts indicate that the region’s textile industry is entering a period of strategic adjustment.

The European clothing market is undergoing a structural transformation, with Asia reinforcing its leadership position. While Morocco continues to maintain a stable presence among Europe’s key suppliers, sustaining this position will require continued investment in competitiveness, flexibility, and industrial development.