Casablanca – Morocco imported a record volume of mangoes and guavas in 2025, underscoring the rapid growth of the country’s market for tropical fruits and the continued dependence on foreign suppliers to meet rising consumer demand.

According to data published by EastFruit, Morocco imported 21,900 metric tons of mangoes and guavas during 2025, with a total value of $16.5 million. This marked a 40% increase compared with 2024 and represented the fifth consecutive year in which imports of the two fruits reached a new high.

The expansion has been particularly strong over the longer term. Import volumes in 2025 were nearly three times higher than they were five years earlier, reflecting an average annual growth rate of approximately 23%. The figures highlight the increasing popularity of tropical fruits among Moroccan consumers and the growing role of imported produce in the domestic fresh fruit market.

Changing consumption patterns

The steady increase in mango and guava imports reflects broader changes in food consumption habits in Morocco. Tropical fruits, once considered niche products, are becoming more widely available across the country through supermarket chains, premium fruit stores, and specialized retailers.

Demand has also expanded in the hospitality and food service sectors. Hotels, restaurants, cafes, and juice producers are incorporating a wider range of tropical fruits into their offerings, contributing to stronger year-round demand.

As purchasing power and product availability have improved, consumers have shown greater interest in fruit varieties that were previously less common in the Moroccan market. This shift has supported the rapid growth of imports despite fluctuations in international supply.

Domestic production remains limited

Although Morocco has favorable climatic conditions in some southern and subtropical areas, commercial production of mangoes and guavas remains at an early stage.

Several farms have launched pilot projects to test the adaptability of tropical fruit varieties, but national output remains modest and is not yet sufficient to supply the domestic market on a large scale.

As a result, imports continue to account for the vast majority of mango and guava consumption in Morocco. The gap between local supply and consumer demand has created opportunities for a growing number of international exporters.

Senegal emerges as Morocco’s top supplier

The supplier structure changed significantly in 2025.

Senegal became Morocco’s largest supplier of mangoes and guavas, accounting for 21% of total imports. Spain ranked second with an 18% share, while Burkina Faso took third place with 15%.

The rise of Senegal reflects the increasing importance of West African suppliers, which benefit from relatively short shipping times and established trade links with Morocco.

Spain’s stronger presence was one of the most notable developments of the year. Spanish exports of mangoes and guavas to Morocco increased sevenfold during the second half of 2025, supported by efficient logistics and geographic proximity.

Mali loses ground but may rebound

Mali had historically been Morocco’s principal supplier of mangoes and guavas. However, delays during the country’s 2025 export season reduced available volumes and prompted Moroccan importers to diversify their sourcing.

As a result, Mali’s exports to Morocco declined by around 25%, reducing its market share to 12% and pushing it to fourth place among suppliers.

Despite the decline, market observers expect Mali to intensify its focus on Morocco in 2026 after facing reduced access to some European markets. This could allow Malian exporters to regain part of the market share lost last year.

Peru and Côte d’Ivoire gain market share

Peru posted one of the strongest growth rates among Morocco’s suppliers, increasing its exports by 4.5 times compared with the previous year. This enabled Peru to move into fifth place.

Côte d’Ivoire also expanded its presence, with shipments to Morocco rising by 25%, making it the sixth-largest supplier.

These gains illustrate the growing diversification of Morocco’s import sources and the willingness of buyers to explore competitive suppliers offering reliable deliveries.

Decline in shipments from Egypt and Brazil

In contrast to the expansion recorded by several suppliers, imports from Egypt and Brazil fell sharply in 2025.

Shipments from both countries declined by nearly half, suggesting that Moroccan importers increasingly favored origins with more attractive prices, better timing, and stronger logistical performance.

Outlook for the market

The record levels reached in 2025 indicate that Morocco’s market for tropical fruits is entering a phase of sustained growth.

As consumer preferences continue to evolve and the hospitality sector expands, demand for mangoes and guavas is expected to remain strong. Unless domestic production scales up significantly, imports will likely continue to dominate supply.

The diversification of suppliers observed in 2025 also points to a more competitive market, with exporters from Africa, Europe, and Latin America vying to meet Morocco’s growing appetite for tropical fruits.