Casablanca – Morocco is rapidly establishing itself as a major force in the Middle East and North Africa (MENA) truck market, demonstrating a level of dynamism unmatched by most countries in the region. According to data compiled by IndexBox, the Kingdom consumed 77,000 trucks in 2024, representing 10% of total regional demand, and imported 43,000 units, accounting for 11% of MENA imports. These figures place Morocco third in both regional consumption and imports, behind Turkey and Saudi Arabia, but ahead of other significant markets such as Iraq, the United Arab Emirates, and Algeria.

Sustained growth amid regional challenges

What makes Morocco’s truck market particularly notable is its consistent high growth rate. Over the past decade, truck consumption in the country has increased at an average annual rate of nearly 9.6%, the highest in the MENA region. This growth stands in stark contrast to other regional markets. For example, Saudi Arabia’s consumption has grown at a modest +1.4% per year, while Iraq has seen a -3.3% decline. Even as the overall MENA truck market has struggled to regain the peaks of 2013—when 926,000 units were sold regionally—Morocco has remained an exception, combining resilience with increasing attractiveness for investors and manufacturers.

In 2024, total MENA truck consumption reached 742,000 units, far below the 2013 record. Projections indicate that by 2035, consumption may increase modestly to 793,000 units, growing at an average annual rate of 0.6%, with the total market value rising from $21.4 billion to $23.3 billion, a 0.8% annual increase. These trends highlight the Kingdom’s ability to maintain strong growth even in a relatively stagnant regional market.

Strategic import position

Morocco’s role as a regional import hub has strengthened significantly. Its 43,000 imported trucks in 2024 placed it third in the MENA region, after Turkey (101,000 units) and Saudi Arabia (69,000 units). Morocco also surpasses Iraq (34,000 units), the United Arab Emirates (26,000 units), and Algeria (21,000 units). Overall, MENA imported 393,000 trucks valued at $11.1 billion, still below the 2013 peak of 510,000 units worth $17.1 billion.

The average import price in Morocco is estimated at $28,000 per unit, marking a 15.4% decrease from the previous year. Heavier trucks over 20 tons remain the most expensive, while non-diesel and non-spark ignition vehicles are among the more affordable options.

Light diesel trucks under five tons dominate the market, representing 64% of imports and 88% of exports across the region. These vehicles are particularly important for urban and intercity logistics, reflecting Morocco’s growing demand for efficient transport in commercial and industrial operations.

Limited domestic production but strategic focus

While Morocco has made significant strides in imports and consumption, its domestic production remains relatively modest. In 2024, Morocco produced 17,000 trucks, accounting for just 2.9% of total MENA production, which stood at 597,000 units. Production remains heavily concentrated in Turkey, which accounted for 456,000 units (76%), followed by Iran with 78,000 units (13%).

The value of regional truck production reached $17.6 billion in 2024, below the 2013 peak of $22.1 billion, highlighting Morocco’s ongoing dependence on imports to meet domestic demand. Exports in MENA totaled 249,000 trucks valued at $6.9 billion, with Turkey dominating at 217,000 units (87%), and the UAE at 12,000 units. Other exporters, including Morocco, remain minor contributors to regional trade.

Drivers of market growth

Several factors underpin Morocco’s success in the truck sector:

  1. Strategic investments in logistics and transport infrastructure: Cities like Casablanca, Tangier, and Agadir have become key regional hubs, connecting trade flows from Europe, Africa, and the Atlantic.
  2. Development of industrial zones: Integrated industrial areas such as Kenitra, Tanger Med, and Jorf Lasfar have increased demand for modern trucks to support industrial and commercial activity.
  3. Modernization of the truck fleet: Road transport remains the backbone of domestic freight, carrying over 90% of goods traffic. Renewing the fleet of aging vehicles has become a priority to improve logistics efficiency and competitiveness.
  4. Attracting foreign investment: Instead of pursuing mass production, Morocco focuses on assembling and distributing trucks through foreign investment, leveraging free trade agreements with the European Union and preferential access to sub-Saharan African markets.

Strategic outlook

Morocco’s truck market reflects broader economic ambitions, positioning the country as a regional logistics hub. By maintaining robust import levels, modernizing its fleet, and attracting international manufacturers, Morocco is consolidating a strategic role linking Africa with Europe and the Atlantic.

As the Kingdom continues to expand its transport and logistics capacity, its truck market is likely to remain a bellwether for broader industrial and economic development in the region. Morocco’s success underscores the country’s ability to leverage geographic advantages, industrial investments, and strategic trade policies to strengthen its presence in the MENA supply chain landscape.