Casablanca – An industrial group has recently strengthened its presence in Morocco with the inauguration of a new production facility in the Atlantic Free Zone of Kénitra. The facility focuses on producing technical components in rubber, plastic, and silicone for the automotive sector, with particular attention to electric, hybrid, and hydrogen vehicles. The opening ceremony highlighted the company’s commitment to supporting the development of Morocco’s automotive industry and its integration into global supply chains.
The new Kénitra site aims to serve both domestic and international automotive clients by producing advanced components for high-performance applications. This expansion reflects a broader trend of industrial investment in Morocco, where local production is increasingly aligned with technological innovation and sustainability in the automotive sector.
Moroccan automotive growth amid challenges
Morocco’s automotive industry has experienced significant growth over recent years. Between 2019 and 2024, national production increased by more than 40%, driven by exports and investment in industrial capacity. However, 2025 saw a decline of nearly 10%, largely due to reduced demand in the European market, which is the main destination for Moroccan automotive exports.
Despite this short-term contraction, the overall trajectory of the sector remains strong. The Moroccan automotive ecosystem continues to demonstrate resilience and adaptability, benefiting from a combination of export orientation, investment in new technologies, and expansion of manufacturing capabilities. The establishment of the new facility in Kénitra is consistent with this trajectory, providing additional capacity and reinforcing the country’s role in the global automotive supply chain.
Technical expertise and control over production
The industrial group behind the Kénitra facility has extensive experience in developing rubber compounds and producing high-performance components. By managing the entire value chain—from material formulation to final manufacturing—the company ensures high standards of quality and performance for its automotive parts.
This expertise enables the facility to produce components for emerging vehicle technologies, including electric, hybrid, and hydrogen-powered cars, which are increasingly important in the global shift toward sustainable mobility. The facility also complements the group’s international operations, enhancing its ability to supply both local and global markets with advanced automotive components.
Strategic significance and long-term vision
The opening of the Kénitra facility represents a strategic step in the company’s long-term vision for growth and industrial innovation. It strengthens Morocco’s industrial base while supporting the localization of high-value automotive manufacturing. Producing advanced technical components domestically helps improve the competitiveness of Morocco’s automotive sector and supports the development of a more resilient industrial ecosystem.
Government representatives attended the inauguration, signaling public support for private-sector investment in advanced manufacturing. The facility also reflects confidence in Morocco as a destination for industrial projects and high-technology production.
Looking forward
As Morocco continues to face global economic challenges, including fluctuations in foreign demand, the Kénitra facility demonstrates a commitment to industrial resilience and modernization. The investment positions the company to meet growing demand for advanced automotive components while expanding its reach in international markets.
By combining industrial expertise, technological innovation, and a focus on sustainable production, the group exemplifies how Moroccan industrial enterprises are contributing to the evolution of the national automotive sector. The expansion supports export growth, strengthens local manufacturing, and reinforces Morocco’s role in the global automotive supply chain, particularly in emerging vehicle technologies.
